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ISBN: 9791130308234
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저자 소개
- 구분 : 저서
- 국적 : 대한민국
- 분류 : 경제/경영/자기계발 저자
- 인기지수 : 12
대구청구고등학교 졸업
고려대학교 경제학과 졸업(학사)
고려대학교 경영대학원 졸업(석사)
석사논문: 금융중개의 유형별 특성에 관한 연구
연세대학교 대학원 졸업(박사, 경제사회학 전공)
졸업논문: 정부계 은행의 차별적 동형화
산업은행에 재직하는 동안 연수기획과장, 기업금융연구센터장, 경영전략팀장, KDB홍콩부사장,
홍보실장, 기업금융2실장, 기획관리실장(지주회사), Project Finance본부장, 미래통일사업본부장 역임
현재 내일컨설팅 대표
연합자산관리(주) 사외이사
연세대학교 사회발전연구소 연구원
동서울대학교 외래교수
목차
제1편 경제학 원리 - 들어가기
제1장 경제학의 본질 ····················································································3
01 경제학의 정의와 과제 ·······································································3
02 경제학의 중심개념 ·············································································9
03 경제학의 역사 ··················································································22
제2장 경제의 작동원리 ··············································································25
01 경제의 작동 메커니즘 ·····································································25
02 경제의 작동원리 ············································································26
제2편 경제의 기본모형
제3장 수요-공급모형 ··················································································33
01 수요 ··································································································33
02 공급 ··································································································39
03 수요-공급모형의 균형 ·····································································45
04 탄력성 ······························································································50
05 수요-공급모형의 응용 ·····································································57
제4장 경제순환모형 ····················································································71
01 경제순환 ···························································································71
02 자금순환 ·························································································76
03 경기순환 ·························································································79
제5장 비용-편익분석모형 ···········································································82
01 경제주체들의 비용-편익분석 ··························································82
02 공공사업의 비용-편익분석 ······························································84
제3편 경제주체별 행동원리
제6장 소비자 행동원리 ··············································································89
01 소비자의 경제행위 ···········································································89
02 한계효용이론 ····················································································90
03 한계편익이론 ····················································································94
04 무차별곡선이론 ················································································95
05 소비자이론의 응용 ···········································································98
06 소비함수와 저축함수 ·····································································103
제7장 생산자 행동원리 ············································································108
01 생산자의 경제행위 ········································································108
02 생산자의 단기균형 ········································································111
03 생산자의 장기균형 ········································································118
04 생산자의 이윤극대화 ·····································································123
05 생산자이론의 응용 ········································································130
제8장 정부부문 행동원리 ·········································································141
01 정부의 경제적 역할 ······································································141
02 정부의 재정활동 ············································································143
03 공공경제학 ·····················································································146
04 정보경제학 ·····················································································153
제9장 해외부문 행동원리 ·········································································156
01 무역의 원리 ···················································································156
02 무역의 효과 ···················································································162
03 무역정책의 효과 ············································································164
제4편 시장 종류별 작동원리
제10장 생산물시장 작동원리 ·····································································169
01 완전경쟁시장 ·················································································170
02 독점시장 ························································································179
03 독점적 경쟁시장 ············································································186
04 과점시장 ························································································188
제11장 생산요소시장 작동원리 ··································································196
01 노동 ·······························································································197
02 자본 ·······························································································203
03 토지 ·······························································································207
04 기업가정신 ·····················································································210
제12장 화폐 및 금융시장 작동원리 ··························································213
01 화폐시장 ························································································213
02 금융시장 ························································································228
제13장 외환시장 작동원리 ·········································································237
01 환율의 종류 ·················································································237
02 구매력평가설과 이자율평가설 ·······················································240
03 환율제도 ······················································································243
04 외환시장 ························································································244
제5편 거시경제의 기본원리
제14장 국가경제 작동원리 ·········································································253
01 국가경제의 중요성과 작동원리 ·····················································253
02 국민경제의 측정 ············································································258
03 국민소득의 균형 ············································································264
제15장 총수요-총공급모형 ········································································272
01 거시경제의 기본개념 ·····································································272
02 총수요-총공급모형 ········································································280
제16장 인플레이션과 실업 ·········································································304
01 물가 ·····························································································304
02 인플레이션과 디플레이션 ······························································306
03 실업 ·····························································································310
04 인플레이션과 실업의 관계: 필립스곡선 ·····································313
제17장 경기변동과 경제성장 ·····································································317
01 경기변동 ······················································································318
02 경제성장 ························································································323
제18장 경제안정화정책 ··············································································330
01 통화정책 ························································································330
02 재정정책 ························································································336
03 경제정책의 조합 ············································································344
제6편 개방경제의 작동원리
제19장 국제수지와 거시경제의 작동원리 ··················································351
01 국제수지 ······················································································351
02 거시경제의 작동원리 ·····································································354
제20장 개방경제의 균형과 경제정책 ·························································360
01 개방경제의 균형 ··········································································360
02 개방경제에서의 경제정책 ······························································362
제1장 경제학의 본질 ····················································································3
01 경제학의 정의와 과제 ·······································································3
02 경제학의 중심개념 ·············································································9
03 경제학의 역사 ··················································································22
제2장 경제의 작동원리 ··············································································25
01 경제의 작동 메커니즘 ·····································································25
02 경제의 작동원리 ············································································26
제2편 경제의 기본모형
제3장 수요-공급모형 ··················································································33
01 수요 ··································································································33
02 공급 ··································································································39
03 수요-공급모형의 균형 ·····································································45
04 탄력성 ······························································································50
05 수요-공급모형의 응용 ·····································································57
제4장 경제순환모형 ····················································································71
01 경제순환 ···························································································71
02 자금순환 ·························································································76
03 경기순환 ·························································································79
제5장 비용-편익분석모형 ···········································································82
01 경제주체들의 비용-편익분석 ··························································82
02 공공사업의 비용-편익분석 ······························································84
제3편 경제주체별 행동원리
제6장 소비자 행동원리 ··············································································89
01 소비자의 경제행위 ···········································································89
02 한계효용이론 ····················································································90
03 한계편익이론 ····················································································94
04 무차별곡선이론 ················································································95
05 소비자이론의 응용 ···········································································98
06 소비함수와 저축함수 ·····································································103
제7장 생산자 행동원리 ············································································108
01 생산자의 경제행위 ········································································108
02 생산자의 단기균형 ········································································111
03 생산자의 장기균형 ········································································118
04 생산자의 이윤극대화 ·····································································123
05 생산자이론의 응용 ········································································130
제8장 정부부문 행동원리 ·········································································141
01 정부의 경제적 역할 ······································································141
02 정부의 재정활동 ············································································143
03 공공경제학 ·····················································································146
04 정보경제학 ·····················································································153
제9장 해외부문 행동원리 ·········································································156
01 무역의 원리 ···················································································156
02 무역의 효과 ···················································································162
03 무역정책의 효과 ············································································164
제4편 시장 종류별 작동원리
제10장 생산물시장 작동원리 ·····································································169
01 완전경쟁시장 ·················································································170
02 독점시장 ························································································179
03 독점적 경쟁시장 ············································································186
04 과점시장 ························································································188
제11장 생산요소시장 작동원리 ··································································196
01 노동 ·······························································································197
02 자본 ·······························································································203
03 토지 ·······························································································207
04 기업가정신 ·····················································································210
제12장 화폐 및 금융시장 작동원리 ··························································213
01 화폐시장 ························································································213
02 금융시장 ························································································228
제13장 외환시장 작동원리 ·········································································237
01 환율의 종류 ·················································································237
02 구매력평가설과 이자율평가설 ·······················································240
03 환율제도 ······················································································243
04 외환시장 ························································································244
제5편 거시경제의 기본원리
제14장 국가경제 작동원리 ·········································································253
01 국가경제의 중요성과 작동원리 ·····················································253
02 국민경제의 측정 ············································································258
03 국민소득의 균형 ············································································264
제15장 총수요-총공급모형 ········································································272
01 거시경제의 기본개념 ·····································································272
02 총수요-총공급모형 ········································································280
제16장 인플레이션과 실업 ·········································································304
01 물가 ·····························································································304
02 인플레이션과 디플레이션 ······························································306
03 실업 ·····························································································310
04 인플레이션과 실업의 관계: 필립스곡선 ·····································313
제17장 경기변동과 경제성장 ·····································································317
01 경기변동 ······················································································318
02 경제성장 ························································································323
제18장 경제안정화정책 ··············································································330
01 통화정책 ························································································330
02 재정정책 ························································································336
03 경제정책의 조합 ············································································344
제6편 개방경제의 작동원리
제19장 국제수지와 거시경제의 작동원리 ··················································351
01 국제수지 ······················································································351
02 거시경제의 작동원리 ·····································································354
제20장 개방경제의 균형과 경제정책 ·························································360
01 개방경제의 균형 ··········································································360
02 개방경제에서의 경제정책 ······························································362
배송 시 유의사항
- 반디앤루니스에서 구매하신 도서는 물류 대행 위탁업체 웅진 북센을 통해 배송됩니다.
(배송 포장에 "웅진 북센"으로 표기될 수 있습니다.)
- 구매한 상품의 품질과 배송 관련 문의는 반디앤루니스로 문의 바랍니다.
- 천재지변 및 택배사의 사정에 따라 배송이 지연될 수 있습니다.
- 결제(입금) 완료 후 출판사 및 유통사의 사정으로 품절 또는 절판 되어 상품 구입이 어려울 수 있습니다. (별도 안내 예정)
- 도서산간지역의 경우 추가 배송비가 발생될 수 있습니다.
반품/교환
상품 설명에 반품/ 교환 관련한 안내가 있는 경우 그 내용을 우선으로 합니다. (업체 사정에 따라 달라질 수 있습니다)
반품/교환
-
반품/교환 반품/교환 방법 홈 > 고객센터 > 자주찾는질문 “반품/교환/환불” 안내 참고 또는 1:1상담게시판 반품/교환 가능 기간 반품,교환은 배송완료 후 7일 이내, 상품의 결함 및 계약내용과 다를 경우 문제발견 후 30일 이내에 신청가능 반품/교환 비용 변심 혹은 구매착오의 경우에만 반송료 고객 부담(별도 지정 택배사 없음) 반품/교환 불가 사유 - 소비자의 책임 사유로 상품 등이 손실 또는 훼손된 경우
- 소비자의 사용, 포장 개봉에 의해 상품 등의 가치가 현저히 감소한 경우
- 복제가 가능한 상품 등의 포장을 훼손한 경우 : 예)만화책, 잡지, 화보집 등
- 시간의 경과에 의해 재판매가 곤란한 정도로 가치가 현저히 감소한 경우
- 전자상거래등에서의 소비자보호에 관한 법률이 정하는 소비자 청약철회 제한 내용에 해당되는 경우
- 해외주문 상품(해외 원서)의 경우(파본/훼손/오발송 상품을 제외)
소비자 피해보상
환불지연에 따른 배상- 상품의 불량에 의한 반품, 교환, A/S, 환불, 품질보증 및 피해보상 등에 관한 사항은
소비자 분쟁해결 기준(공정거래위원회고시)에 준하여 처리됨 - 대금 환불 및 환불지연에 따른 배상금 지급 조건, 절차 등은 전자상거래 등에서의
소비자 보호에 관한 법률에 따라 처리함
반품/교환 주소 경기도 파주시 문발로 77, 웅진북센(반디앤루니스)
